Warabimochi Kamakura’s Viral Desserts Are Now in PH
By Art+ Magazine
Photos courtesy of Warabimochi Kamakura
January 28, 2025
You don’t need to travel abroad to savor one of Japan’s most viral brands of beloved traditional snacks. Warabimochi Kamakura, a globally renowned brand known for its authentic and innovative Warabimochi, is now in the Philippines! Warabimochi Kamakura’s first store is set to open its doors on January 12, 2025, at the 3rd Floor of SM Mega Fashion Hall, Mandaluyong City.
Warabimochi Kamakura has won hearts across the world by reimagining the classic Warabimochi into a variety of modern snacks and drinks that are irresistibly addictive. The brand’s unique approach combines traditional craftsmanship with contemporary flavors, creating viral sensations such as their melt-in-your-mouth Warabimochi and refreshing dessert drinks. With over 50 stores across Japan, Warabimochi Kamakura has captured the attention of international markets, gaining popularity in Singapore, the USA, Hong Kong, South Korea, and Australia.
Originating as a treat for Japan’s royal families, Warabimochi Kamakura has perfected this heritage dessert with a modern twist. By using high-quality ingredients and a secret recipe, the brand has transformed Warabimochi into a global phenomenon, blending tradition with innovation to delight dessert enthusiasts worldwide. Its arrival in the Philippines marks another milestone in its journey of sharing Japan’s iconic flavors with the world.
Matcha Warabimochi
Kinako Warabimochi
What is Warabimochi?
For those new to the experience, Warabimochi is a traditional Japanese snack known for its signature silky, jelly-like texture. Typically dusted with roasted soybean flour (kinako) and paired with a sweet syrup, this snack is a staple in Japanese culture, offering a perfect blend of texture and flavor that’s light yet satisfying. Warabimochi Kamakura elevates this classic with artisanal preparation methods and carefully sourced ingredients, making every bite a tribute to Japan’s culinary artistry.
Matcha
Hojicha
Strawberry
Other Warabi Mochi Kamakura offerings:
Warabimochi Kamakura takes the chewy, melt-in-your-mouth texture of warabimochi and reimagines it as refreshing beverages. Their drink menu features classic flavors like Matcha, Strawberry, Hojicha, Coffee, Lemonade, and Matcha Lemonade, each paired with chewy warabimochi bits that add a delightful texture to every sip.
Why Filipinos Will Love It
With its smooth, melt-in-your-mouth texture and subtle sweetness, Warabimochi is bound to appeal to the Filipino palate, which appreciates both indulgent and refreshing snacks and drinks. “The Philippines has such a vibrant food culture, and we’re excited to share the joy of Warabimochi with Filipinos,” shared Victoria Riingen, General Manager of Warabimochi Kamakura Philippines. “We believe that the Filipino’s appreciation for unique and authentic experiences will make Warabimochi an instant favorite.”
Warabimochi Kamakura at SM Megamall
About Warabimochi Kamakura Philippines
Warabimochi Kamakura prides itself on its dedication to quality and authenticity. Each piece of Warabimochi is crafted with care, ensuring the perfect balance of taste and texture. The brand’s commitment to excellence is rooted in its Japanese heritage, which it now brings to its Filipino customers.
“We are thrilled to open Warabimochi Kamakura’s first store in the Philippines and share a snack that embodies the warmth and tradition of Japan,” said Victoria Riingen. “From our premium ingredients to our artisanal methods, every aspect of our Warabimochi reflects our passion for creating a memorable experience.”
Opening Launch
To celebrate its grand opening, Warabimochi Kamakura will offer a special Grand Opening exclusive promotion: Buy 1 Take 1 of Warabimochi Drinks from January 12-14, 2025. Customers can look forward to sampling a variety of signature drink flavors, including their main snack products: the classic Kinako Warabimochi and Matcha Warabimochi.
Discover the delicate flavors of Warabimochi Kamakura and experience a slice of Japan’s royal snack tradition. Visit the Warabimochi Kamakura store starting January 12, 2025, at Level 3, SM Mega Fashion Hall, Mandaluyong City. Don’t forget to follow them on @kamakura_philippines for updates, promos, and more!
