Seiko presents new Philippine Limited Edition Watch inspired by the Whiskered Pitta.

December 5, 2024

Renowned Japanese watchmaking brand Seiko continues to celebrate the breathtaking beauty of Manila through its Philippine Limited Edition series, now in its fifth release. Since its inception in 2020, Seiko has remained dedicated to preserving biodiversity, using this platform to raise awareness about the country’s extraordinary wildlife and natural landscapes. Previous editions have drawn inspiration from the Tubbataha Reefs, the Philippine Sunrise, the Philippine Eagle, and the Banaue Rice Terraces.

Today, Seiko turns its attention to the Whiskered Pitta. Nestled within the lush Philippine rainforests, the Whiskered Pitta enchants with its vivid plumage and distinctive high-pitched whistle. More often heard than seen, this elusive species is a prized sighting among birdwatchers. Its presence in dense undergrowth and leaf-littered forest floors serves as a testament to the rich biodiversity of Philippine rainforests, particularly on the islands of Luzon, Samar, Leyte, and Mindanao.

Currently listed as Near Threatened by the IUCN Red List, the new Philippine Limited Edition Watch not only highlights the Whiskered Pitta’s stunning beauty but also serves as a reminder of the urgent need to protect its habitat, reinforcing Seiko’s ongoing mission to safeguard the Philippines’ unique biodiversity.

A New Trusted Companion for Every Adventure

Exclusively available in the Philippines with only 1,288 pieces, the 5th Philippine Limited Edition Watch combines elegant design with reliable performance, reflecting the vibrancy of the Whiskered Pitta. Powered by the 6R35 automatic movement, it offers a generous 70-hour power reserve and precise timekeeping with a daily accuracy of +25 to -15 seconds. The 39.5mm stainless steel case is complemented by a sapphire crystal with an anti-reflective coating, ensuring clarity and durability, while the LumiBrite on the hands and indices enhances visibility in low-light conditions. Water-resistant up to 200 meters and featuring a rotating compass inner ring and screw-down crown, this watch is built to withstand any environment. The calfskin strap adds a refined touch, while the three-fold clasp with push-button release ensures a comfortable, secure fit.

Preserving the Seiko Forest in Sierra Madre

With each purchase of the Seiko 5th Philippine Limited Edition Watch, a tree is planted in the Sierra Madre. This initiative, made possible in partnership with Fostering Education & Environment for Development, Inc. (FEED), aims to support the rehabilitation and reforestation of the Sierra Madre, the natural habitat of the Whiskered Pitta. The non-government organization’s efforts focus on restoring the forest ecosystem while empowering local communities through sustainable programs.

To date, over 1,150 trees have been planted, with 1,288 more still in the process of being added. Aimed at creating a lasting positive impact on the environment, over sixteen species—such as Malaruhat, Lipote, Kamagong, Bani, Kupang, Balobo, Dulita, and more—are being carefully planted to enrich the local ecosystem. Each tree planted can be tracked through EcoMatcher’s live map, allowing patrons to see their contribution in real-time.

Embodying the spirit of the Whiskered Pitta, the new Philippine Limited Edition Watch is rare, beautiful, and resilient—one that transcends both as a timepiece and as a symbol of commitment to preserving the natural world. With each glance, the vital connection between time and nature is ever-present.

The 5th Philippine Limited Edition Watch is now available for preorder at a suggested retail price of PHP 54,000. For more information, visit https://shop.seikoboutique.com.ph/ or follow @SeikoPhilippines on Instagram and @official.seikophilippines on Facebook.

Visit any Seiko Boutique nationwide located at R1 Power Plant Mall, 2/F SM Aura, G/F Glorietta 1, 5/F SM Megamall Bldg. B, 2/F SM North, 3/F SM Seaside, G/F Mitsukoshi BGC, 2/F Ayala Malls Manila Bay, LG/F SM City Cebu, 2/F Ayala Center Cebu, G/F Evia Lifestyle Center Bldg. B, and 2/F The Mall | Nustar. To shop online and for more information, head to https://shop.seikoboutique.com.ph/ or follow @SeikoPhilippines on Instagram and @official.seikophilippines on Facebook.

Also available at Seiko Philippines’ authorized dealers nationwide: @Tokyo, Allied Emporium, Ariston – Cash & Carry, Carats Avenue/Telling Time, Century Time Center, Chronos, Citizen Emporium, City Time Emporium, Gaisano Mall Department Stores (Butuan, Cagayan de Oro, Iligan, Malaybalay, Tubod, and Valencia), Gem Time Plus, Hour Glass Center, Multi Time, New Trends Meridian, Prestige/Symphony by Prestige, Progear, Royal Time – SM North Edsa, SM Department Store, Stellux Watch Emporium, Swissgear, Time Collection, Time Depot, Time Shoppe, Time Trend, Uptown Mall Department Store, Urbantime, Washington – SM North Edsa, Watch Republic, and Wristpod.