Diverse Collections At New Seiko Premium Boutique

Apr 12

Choosing for your next timepiece is made even more interesting at the newly launched Seiko Premium Boutique.

Housed on the ground floor of Mitsukoshi Mall, BGC, the boutique carries a wide range of pieces, including some of the latest creations for the Seiko Watchmaking 110th Anniversary, as well as more of the limited edition timepieces arriving in the coming months. The newest Seiko watches commemorate the 110th Anniversary of the brand’s watchmaking with each designed to be a traveling companion, a dependable partner throughout one’s life journey. All timepieces draw inspiration from Seiko’s rich technological and design heritage.

The Presage Craftsmanship Series shines a light on traditional Japanese crafts through vivid watch dials. With each of the four crafts, a different master and his team demonstrate the painstaking skill required to practice their technique on the miniature canvas that is a Seiko Presage dial. Another new creation under the Presage range pays homage to Japan’s first wristwatch, reviving the form and design of the Laurel in every detail. The round case of SPB359 is carefully constructed to retain the elegance of the original while housing a modern automatic movement. The characteristic Arabic numerals, the retro-style blued hands, and a large onion crown are also faithfully re-created, in keeping with the nostalgic feel of this special timepiece. Available in Seiko boutiques, select retail partners, and online.

The King Seiko unveils a new collection. SPB365 has a gradient dial that reveals a design inspired by a traditional Japanese geometric pattern known as Kikkoumon, which is based on the hexagonal shape of the tortoise shell. The pattern is a nod to the 1960s origins of King Seiko, which was born at a facility in the Kameido section of Tokyo. In addition, SPB369, SPB371, and SPB373 are in stainless steel with white, dark blue, and green dials, respectively. The white dial is graced with a subtle pattern created through a combination of vertical and horizontal hairline finishing techniques. The dark blue and green dials have a sunray finish for a rich, luxurious feel that benefits from the new case diameter. Available in Seiko boutiques, select retail partners, and online.

Joining the latest editions is a Prospex diver’s watch inspired by the polar landscape. SPB333’s intricately textured dial captures the power of the polar glaciers that shape the landscapes and seascapes of the Arctic and Antarctic, where Seiko’s reputation for reliable and durable watches was forged in the 1960s and ‘70s when adventurers and researchers wore them on expeditions to the North and South Poles.

Seiko Premium Boutique is located on the Ground Floor of Mitsukoshi Mall in BGC. For inquiries, email info@seikophilippines.com.